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Cassie Wilkins's avatar

Grateful for these reminders, today - especially the idea of branding with patience. Sometimes I wish I could rush through to the end and feel like I had it all figured out, but I also really love those breakthroughs and that light-shining-through-the-clouds clarity that comes when it gets to evolve and emerge slowly, too!

Sarah Robertson's avatar

Well you know me! I’m often tempted to forge ahead. But it’s always interesting to see what unexpected ideas form when we let projects unfold at their own pace. Like you say, it can make way for more clarity. Have you had any breakthrough moments lately?

Cassie Wilkins's avatar

I'm realising just how necessary it is for me to give myself some space and time to just let things unfold at their own pace, as you say, and how forcing things only leads to me breaking them (and myself 😂🙈). Definitely in for a season of slowness!

Sarah Robertson's avatar

I hear you! I was hoping to roll out my brand refresh over the spring and summer, but it looks like it will be rolling out for the rest of the year 😅