16 Comments
User's avatar
Sarah Robertson's avatar

My archetype is a blend of the Creator, Dreamer and Neighbour. I identify with lots of traits, and the Nurturer and Sage speak to me too, but I think it's important to limit to three if you can. What about you?

Cassie Wilkins's avatar

I can definitely see these for you!!!

Jillian Bybee, MD's avatar

I loved starting to think about this. It is challenging to separate the archetypes I identify with as a "brand" within my traditional work environment vs. those that speak to me in the brand I am building outside of my workplace. I think I most identify with the Sage/Nurturer/Magician at this point! But more to think about as I continue through brand camp. Thanks!

Sarah Robertson's avatar

Thanks so much for sharing your thoughts, Jillian! I can see how those archetypes might align and also how it might be hard to decipher when you have two roles to consider! How are you finding the email retreat so far?

Jillian Bybee, MD's avatar

I am enjoying it so far! The vision boarding exercise was very helpful. I’m taking it a bit slower due to my schedule/capacity, so I am a bit off-cycle with the weeks.

Sarah Robertson's avatar

You’re not alone! And however you choose to approach it, the emails are there for you to dip in and out of when the time is right. I think one or two campers might actually be starting after the summer…I do wonder if autumn might be a better time for it!

Nadja de Oliveira's avatar

I see my brand as a writer/poet as the nurturer, sage + neighbour. Such a wonderful way to look at it and it gives a lot of guidance and ideas, as I try to brainstorm about opening my own company when my mat leave is over. Want to be my own boss, do things that I want to do and enjoy L’s childhood. ✨

Sarah Robertson's avatar

Sounds like the perfect time to explore, Nadja. Returning to work can be such a pivotal moment in your life 💫

How are you feeling about it all?

Nadja de Oliveira's avatar

My psychologist asked me the same, and I said ‘it feels like expansion, not stress’. However, I do stress on how I will find clients and will I make ends meet? But it still feels like an uplifting option, aiming at less working hours per week and doing more of what I am good at (hopefully). 🥰 Thank you for asking.

Sarah Robertson's avatar

Well if it feels expansive you are likely on the right track! I really am rooting for you in this next season of life and hope you can bring some playfulness into the mix 💛

Nadja de Oliveira's avatar

Thank you, that means a lot 💫

Cassie Wilkins's avatar

There are so many good ones here and it's sparking me in all sorts of different directions, especially as I'm at an inbetween point with my brand and business. I think I'm probably sage, rebel, and magician, but then the creator and wanderer speak to me, too, but possibly more on a personal level than a brand level! Tough to zoom out enough to see it sometimes! So helpful, though 💜

Sarah Robertson's avatar

Rebel! I can see how this would land with you. This post is definitely one to mull over ☺️

Amanda Gourlay's avatar

I really enjoyed reading through the archetypes. I identify as a Sage/Magician/Creator, and, on the cusp of four weeks' leave, I'm going to reflect on the qualities of each over my time away.

What is/are your archtypes, Sarah?

Sarah Robertson's avatar

You beat me to it, Amanda! Glad you enjoyed this piece. The Sage speaks to me too, but my brand feels like a mix of the Creator, Dreamer and Neighbour.

Curious to know what comes up for you while you're away! Let me know?

Amanda Gourlay's avatar

I will, thank you. 😊